CANNES FILM FESTIVAL: TELLING GLOBAL STORIES LOCALLY
18th of May, 2025.
CANNES FILM FESTIVAL: Telling Global Stories Locally
Key Points
International productions prioritise authenticity and visual storytelling, filming in real European locations — from French châteaux to Spanish estates and Swiss chalets — to give directors the creative edge that audiences and streamers increasingly demand.
List your European property as a filming location with SL and attract global productions looking for unique, high-end backdrops.
Chateau Jardin, in France, an incredible film location at SL.
Why Diverse Film Locations Matter More Than Ever
As Cannes lights up the Croisette once again, the global film industry finds itself at a crossroads. While political headlines may dominate festival chatter — with protectionist rhetoric threatening to limit cross-border artistic exchange…yes Trump’s proposed tariffs we are looking at you — the real stories unfold not on red carpets, but behind the camera. And increasingly, they unfold in places far from the studios of Hollywood.
For location managers and scouts, the message is clear: audiences are craving more than just plot. They want authenticity, culture, and cinematic landscapes that feel rooted in real places — not sound stages. And as more productions seek to reflect global narratives, the demand for diverse, unique and visually compelling locations across Europe continues to rise.
Why Authentic Locations Matter in a Multilingual Film World
The power of cinema lies in its ability to connect across language, culture and geography. While some policymakers may view foreign-made films as a threat, the industry knows better: they are a celebration of cultural diversity, not a danger to it. For filmmakers, a genuine setting isn’t just a backdrop — it's a character in its own right. A castle in Provence or a chalet in the Swiss Alps doesn’t just house a scene; it tells part of the story.
Modern audiences have become more comfortable with subtitles and linguistic variety and that means international locations no longer need to pretend to be somewhere else. Viewers want to see the South of France when it's referenced, not a Californian imitation. They want the echo of real cobblestones, the authentic light over Mediterranean vineyards, the snow that actually crunches underfoot in the Alps.
This opens up a world of opportunity for both film professionals and property owners alike.
Catalan Estate, a romantic film location in Spain.
Spotlight on SL’s European Locations
At SL, we work hand-in-hand with global production companies to connect them with exceptional film locations throughout France, Switzerland and Spain. Here are just a few of our most sought-after settings:
France
Château Jardin – A classical estate with manicured gardens and period elegance perfect for historic dramas or high-fashion shoots.
Villa Le Roc – Uninterrupted sea views, ideal for thrillers or luxury commercials.
Vineyard Vista Château – A working vineyard with cinematic rows of vines and golden-hour glow.
Médiéval Château – Authentic medieval architecture ready for period epics or dark fairytales.
The French House – A charming countryside home with rustic chic interiors.
Villa Port Grimaud – Nestled within the “Venice of Provence”, offering canals and pastel façades.
Villa Château la Tour – A showstopping villa with panoramic views.
Chalet Valberg – Cosy alpine charm in the southern French Alps, perfect for winter scenes.
Switzerland
Swiss Chalet – Quintessential timbered warmth with breathtaking mountain vistas.
Mountain Chalet – Remote, atmospheric and ideal for suspense or solitude.
Hotel Kurhaus – Grand architecture meets elegant interiors in a luxurious mountain hotel.
Spain
Catalan Estate – Rolling hills, traditional stonework, and Mediterranean light.
Vista Lodge – A stylish African lodge style retreat with horizon views.
Hotel La Ronda – A boutique escape nestled in a charming Andalusian town.
Whether you're scouting for your next project or considering listing a property as a filming location, SL is your trusted partner in finding — or providing — settings that elevate the story.
The Value of Cultural Landscapes
In today’s climate, access to international locations is more than a logistic convenience — it’s an artistic necessity. Fictional worlds rely on real-world textures, dialects and visual cues to resonate. Every vineyard terrace, cobbled alley or mountain pass offers a unique palette for directors and cinematographers.
While the debate over the global movement of culture may rage on in political circles, the industry has already moved forward. Streaming services thrive on multilingual content and award-winning films regularly showcase more than one language — and more than one worldview.
Why Location Owners Should Take Note
The rise in demand for authenticity offers not just a creative opportunity but a financial one. Property owners in regions rich with character — especially those in France, Switzerland and Spain — are in a prime position to meet this need. By listing your space with SL, owners can introduce their space to filmmakers seeking just the right look and feel.
From timeless elegance to rustic retreat, your property might just be the next star of screen.
Interested in listing your property or scouting your next location?
Reach out with SL today — let’s bring your vision to life.
