DIGDAT X LOSKI - NO CAP

MUSIC VIDEO

UK rappers DIGDAT and LOSKI teamed up for the single "No Cap", produced by M1 on the Beat, in 2019. DIGDAT and LOSKI trade blows on the track, delivering playful, yet hard-hitting bars over Mazzer's high-octane drill beat. The dynamic duo continue to cement their status as two of the most prolific and stylish artists in the UK, decked out in expensive designer threads and riding in Lamborghinis. The music video showcases a combination of their playful, yet menacing, personalities, creating a visual that is both playful and intense. The pair's chemistry is evident as they bounce off of each other in the video, making it a hit across the UK and beyond.

To convey the intensity and gravity of the song's subject matter, the music video was filmed at one of our locations dressed with high end vehicles. The location chosen was provided a raw space, reflecting the energy and authenticity of the track, featuring bricked walls and a modern aesthetic.

The music video was directed by Kaylum and features both DIGDAT and LOSKI as they rap their lyrics in the backdrop of the gritty location. The video encapsulates the essence of the track, portraying the hard hitting lyrics and the raw emotions with a visual impact,

The video was a huge success, gaining over 7 million views in less than a week of its release on YouTube and has since gained over 55 million views. The location chosen adds an extra layer of emotion, rawness and authenticity to the music video, providing a perfect backdrop for the artists to showcase their talents.

"No Cap" is a powerful collaboration between two of the UK's most respected and influential rappers, DIGDAT & LOSKI, and its impact has been felt both in the UK and internationally.